October 25, 2010
A recent study by ABI Research stated that during the second quarter of this year mobile subscriptions surpassed the 5 billion mark worldwide! That is just 1.7 billion short of every living being owning a cell phone – including newborns, native bush tribes and nursing home residents. The U.S. contribution to this total is 285 million subscribers, which is pretty darn close to saturation. Adoption rates are similar in most other developed countries, but there is still growth opportunity with rollout of new 4G networks and associated high-octane apps.
What does this mean if you are developing future plans for reaching your target market? It means you better be taking a good look at your mobile strategy. Since the release of the iPhone Apple has sold over $3 billion apps! With competitive phones and OS platforms gaining market share those numbers are expected to grow to almost $30 billion in three years according to Arc Technica.
When evaluating what a successful mobile strategy might look like you need to understand what drives purchase behavior of your customers, determine if and how that can be influenced using mobile applications, and research whether developing new apps, using current apps or both would be the best fit for your organization. In addition, you might want to take the time to investigate the use of Quick Response (WR) tags that are starting to catch on here in the States. They are similar to bar codes that can be used by mobile phones for numerous marketing tactics.
You can find more info on mobile growth:
Top 10 mobile apps – http://www.readwriteweb.com/archives/the_top_10_mobile_applications_of_2012.php
More on QR codes – http://searchengineland.com/what-is-a-qr-code-and-why-do-you-need-one-27588